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标题:Effect of cross-functional integration between operations and marketing on negative critical incidents
时间:2020-11-22 14:23:50
DOI:10.1080/14783363.2016.1147943
大小:642 kb
页数:23 PAGES
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目录:
  • Abstract
  • 1. Introduction
  • 2. Theory development
    • 2.1. Process complexity and number of CIs
    • 2.2. Frequency of product change and number of CIs
    • 2.3. Role of cross-functional coordination
    • 2.4. Moderating role of cross-functional integration
  • 3. Research methodology
    • 3.1. Sample data
      • 3.1.1. Survey process and response rate
      • 3.1.2. Non-response bias
      • 3.1.3. Common method bias
    • 3.2. Definition of variables
  • 4. Analysis and results
    • 4.1. Regression diagnostics
  • 5. Mini case studies
    • 5.1. Consumer durables
    • 5.2. Healthcare
    • 5.3. e-Learning
  • 6. Discussion and implications
    • 6.1. Managerial implications
    • 6.2. Limitations and directions for further research
  • Acknowledgements
  • Disclosure statement
  • ORCID
  • References

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