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标题:Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement
时间:2020-11-21 11:36:48
DOI:10.1080/10810730.2015.1058435
大小:629 kb
页数:13 PAGES
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目录:
  • Literature Review
    • Health Organizations as Credible Information Sources on Social Media
    • Use of Twitter for Communication and Engagement
    • Message Functions and Topics in Health Communication
  • Methods
    • Sampling
    • Coding Reliability and Procedures
    • Coding Categories
      • Descriptive Variables and Twitter Features
      • Message Functions and Topics
  • Results
    • Use of Twitter Features for Engagement
      • Tweet Type (Research Question 1a)
      • Hyperlinks (Research Question 1b) and Hashtags (Research Question 1c)
      • Photos (Research Question 1d) and Videos (Research Question 1e)
    • Message Functions and Topics
      • Message Functions (Research Question 2a and Research Question 2c)
      • Topics (Research Question 2b and Research Question 2d)
    • Retweets and Favorites
      • Retweets (Research Question 3a)
      • Favorites (Research Question 3b)
  • Discussion
    • Summary Analysis and Comparison
    • Implications for Theory and Practice
    • Limitations and Future Directions
  • References

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