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标题:Critical service logic: making sense of value creation and co-creation
时间:2020-08-08 10:37:56
DOI:10.1007/s11747-012-0308-3
大小:1117 kb
页数:19 PAGES
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目录:
  • Critical service logic: making sense of value creation and co-creation
    • Abstract
    • Theoretical background
    • Defining value creation
    • Value as the customer’s creation of value-in-use
    • Interaction and value creation
    • Value creation spheres
      • Provider sphere
      • Joint sphere
      • Customer sphere
    • Interaction and the roles of the customer and the service provider
    • Discussion and conclusions
      • The customer as value creator
      • The firm as value facilitator
      • Opportunities for the firm to co-create value with the customer
      • Opportunities for the firm to influence customers’ value creation
      • The emergence of value
      • How value is determined
    • Managerial and research implications
    • References

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