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标题:The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
时间:2020-08-02 10:29:11
DOI:10.1007/s11135-013-9898-1
大小:297 kb
页数:16 PAGES
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目录:
  • The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
    • Abstract
    • 1 Introduction
    • 2 Literature review and hypothesis development
      • 2.1 The negative effect of greenwash on green perceived quality
      • 2.2 The negative effect of greenwash on green satisfaction
      • 2.3 The negative effect of greenwash on green word-of-mouth
      • 2.4 The positive effect of green perceived quality on green word-of-mouth
      • 2.5 The positive effect of green satisfaction on green word-of-mouth
    • 3 Methodology and measurement
      • 3.1 Data collection and the sample
      • 3.2 The measurement of the constructs
        • 3.2.1 Greenwash
        • 3.2.2 Green perceived quality
        • 3.2.3 Green satisfaction
        • 3.2.4 Green word-of-mouth
    • 4 Empirical results
      • 4.1 The results of the measurement model
      • 4.2 The results of the structural model
    • 5 Conclusions and implications
    • Acknowledgments
    • References

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