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标题:Luxury brand strategies and customer experiences: Contributions to theory and practice
时间:2020-07-07 22:28:36
DOI:10.1016/j.jbusres.2016.04.170
大小:263 kb
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目录:
  • Luxury brand strategies and customer experiences: Contributions to theory and practice
    • 1. Introduction
    • 2. Social media and digital marketing
      • 2.1. Influence of YouTube vloggers on luxury brand management
      • 2.2. Social media marketing efforts of luxury brands: influence on brand equity and consumer behavior
      • 2.3. The effects of e-mass customization of luxury brands: perceived value, satisfaction, and loyalty
    • 3. Value co-creation and ingredient branding
      • 3.1. An empirical study of luxury fashion brand value co-creation encounters
      • 3.2. Ingredient branding for a luxury brand: the role of brand and product fit
      • 3.3. Conceptualizing ‘country-of-ingredient-authenticity’ of luxury brands
    • 4. Luxury retailing
      • 4.1. Linking pop up brand stores to brand experience and word of mouth: the case of luxury retail
      • 4.2. The effects of loyalty program benefits on high-and low-end fashion retailer
      • 4.3. Customer emotions and their triggers in luxury retail: an attempt to understand the effects of customer emotions befor...
    • 5. Luxury customer experience
      • 5.1. Teen attitudes toward luxury fashion brands from a social identity perspective: a cross-cultural study of French and U...
      • 5.2. Factors affecting sportswear buying behavior: a comparative analysis of luxury sportswear
    • 6. A note of appreciation to the contributors
    • References

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