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标题:Examining the benefits of audience integration
时间:2020-02-14 23:58:12
DOI:10.1080/21670811.2015.1068128
大小:326 kb
页数:27 PAGES
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目录:
  • Abstract
  • Introduction
  • Literature Review
    • Drivers of Audience Integration
    • Relation Between Online Audience Integration and Loyalty
  • Method
    • Procedure and Sample
    • Measurement
      • Moderating variables
      • Independent variables
      • Mediating variables
      • Dependent variable
  • Results
    • Drivers of Audience Integration
    • Relation Between Online Audience Integration and Loyalty
      • Sharing, commenting, and satisfaction
      • Sharing, commenting, and trust
      • Sharing, commenting, and loyalty
  • Discussion and Limitations
  • Conclusions
  • Disclosure Statement
  • References

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