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标题:Social media for public relations: Lessons from four effective cases
时间:2019-10-23 17:11:27
DOI:10.1016/j.pubrev.2015.12.001
大小:431 kb
页数:12 PAGES
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目录:
  • Social media for public relations: Lessons from four effective cases
    • 1 Introduction
    • 2 Literature review
    • 3 Research question
    • 4 Methodological approach
      • 4.1 Awards: a brief overview of the awards industry
    • 5 Case studies
    • 6 Discussion and concluding remarks
      • 6.1 Successful social media campaigns: a shift in the PR campaign cycle
      • 6.2 shift in the notion of resourcefulness
    • References

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