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标题:A Generalized Multidimensional Scale for Measuring Customer Engagement
时间:2019-09-12 16:02:25
DOI:10.2753/MTP1069-6679220404
作者:Shiri D. Vivek;Sharon E. Beatty;Vivek Dalela;Robert M. Morgan
出版源: 《Journal of Marketing Theory & Practice》 ,2014 ,22 (4) :401-420
摘要:As firms work tod engage customers better, researchers have attempted to understand customer engagement (CE) empirically. CE goes beyond purchase and is the level of the customer's (or potential customer's) interactions and connections w...
大小:341 kb
页数:22 PAGES
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