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标题:Managing market intelligence: The comparative role of absorptive capacity and market orientation
时间:2019-08-14 16:48:50
DOI:10.1016/j.jbusres.2016.03.064
作者:Rakthin, Sirisuhk;R.J.Calantone;J.F.Wang
出版源: 《Journal of Business Research》 ,2016 ,69 (12) :5569-5577
摘要:Technological knowledge and market knowledge are among the most valuable resources that a firm can utilize for competitive advantage. Absorptive capacity (...
大小:490 kb
页数:10 PAGES
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目录:
  • Managing market intelligence: The comparative role of absorptive capacity and market orientation
    • 1. Introduction
    • 2. Theoretical background and hypotheses
      • 2.1. Potential and realized ACAP
      • 2.2. Market orientation
      • 2.3. Moderating role of cost/differentiation balance
      • 2.4. Mediating roles of customer acquisition & retention
    • 3. Methodology
      • 3.1. Sample and data collection
      • 3.2. Measures
        • 3.2.1. Absorptive capacity
        • 3.2.2. Market orientation
        • 3.2.3. Firm innovativeness
        • 3.2.4. Cost/differentiation balance
        • 3.2.5. Customer acquisition & retention
        • 3.2.6. Firm performance
        • 3.2.7. Control variables
    • 4. Data analysis and results
      • 4.1. Assessing the reliability and validity of measures
      • 4.2. Structural model
      • 4.3. Effects of absorptive capacity
      • 4.4. Effects of market orientation
      • 4.5. Moderating effects of cost/differentiation balance
      • 4.6. Mediating effects of customer acquisition & retention
    • 5. Summary
    • 6. Limitations and future research directions
    • References

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