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标题:General insurance marketing: A review and future research agenda
时间:2019-06-12 17:16:27
DOI:10.1057/fsm.2015.20
作者:Julie Robson
出版源: 《Journal of Financial Services Marketing》 ,2015 ,20 (4) :282-291
摘要:General insurance marketing: A review and future research agendageneral insurancetrusttransparency and simplificationtechnologyHNWTakaful...
大小:208 kb
页数:11 PAGES
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目录:
  • General insurance marketing: A review and future research agenda
    • INTRODUCTION
    • GENERAL INSURANCE AND THE FINANCIAL SERVICES MARKET
    • INSURANCE IS DIFFERENT
    • Table 1
    • GENERAL INSURANCE AND THE JFSM
    • Table 2
    • A GENERAL INSURANCE RESEARCH AGENDA
    • TRUST
    • TRANSPARENCY AND SIMPLIFICATION
    • TECHNOLOGY
    • HIGH NET WORTH (HNW)
    • TAKAFUL
    • CONCLUSION
    • A12

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