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标题:What affects the user stickiness of the mainstream media websites in China?
时间:2019-05-15 23:58:52
DOI:10.1016/j.elerap.2018.05.001
作者:Feng Xu;Yong Qi;Xiaotong Li
出版源: 《Electronic Commerce Research & Applications》 ,2018 ,29
摘要:Having the advantage of reaching massive audience, mainstream media can frequently influence public opinions and attitudes. However, recent statistical data shows that the average user stickiness of mainstream media websites is much lowe...
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页数:10 PAGES
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目录:
  • What affects the user stickiness of the mainstream media websites in China?
    • Introduction
    • The status of mainstream media websites in China
    • Literature review and research hypotheses
      • Literature review
        • Mainstream media
        • User stickiness
      • Research hypotheses
        • User stickiness
        • Website properties and user stickiness
        • User characteristics and user stickiness
    • Methodology
      • Scale design
      • Sample selection and data collection
    • Results and discussions
      • Data quality analysis
      • Fitness and hypothesis testing
      • Hypothesis testing results
      • Discussion
    • Conclusion
    • Acknowledgments
    • References

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