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标题:Family communication and children's purchasing influence: a cross-national examination
时间:2019-02-11 18:45:47
DOI:10.1016/S0148-2963(01)00205-3
作者:Gregory M Rose;David Boush;Aviv Shoham
出版源: 《Journal of Business Research》 ,2004 ,55 (11) :867-873
摘要:This study examines the effect of family communication patterns on the purchasing influence of children aged 3–8 in the US and Japan. Overall, family comm...
大小:227 kb
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目录:
  • Introduction
  • Family communication processes
  • Cross-national research
  • Hypothesized model
  • Method
    • Sample and procedure
    • Measures
  • Results
  • Discussion
    • Managerial implications
    • Future research
  • References

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