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标题:Marketing the Image of Management:
时间:2018-12-07 08:49:02
DOI:10.1016/j.orgdyn.2006.05.003
大小:226 kb
页数:13 PAGES
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目录:
  • Marketing the Image of Management:
    • The study of reputation in management and marketing
      • Reputation in the Management Literature
      • Reputation in the Marketing Literature
      • The Nature of CEO Reputation
    • A marketing perspective on CEO reputation
      • Branding and Reputation
      • Media Promotion and Executive Reputation
      • The Nature of ‘‘Celebrity’’ of firms and CEOs
      • Marketing CEOs Through the Media
      • CEO Reputation and Electronic Marketing
      • Benefits of CEO Celebrity
        • Benefits for the CEO
        • Benefits for the organization
      • Costs of CEO Celebrity
        • Costs to the CEO
        • Costs to the organization
    • Conclusions

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