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标题:The Reputation Index:: Measuring and Managing Corporate Reputation
时间:2018-12-07 08:24:16
DOI:10.1016/S0263-2373(03)00015-X
作者:Karen Cravens;Elizabeth Goad Oliver;Sridhar Ramamoorti
出版源: 《European Management Journal》 ,2003 ,21 (2) :201-212
摘要:Perhaps the most critical, strategic, and enduring asset that a corporation possesses is its reputation. Although corporate reputation is undoubtedly a sig...
大小:302 kb
页数:13 PAGES
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目录:
  • The Reputation Index:
    • Previous Studies: Business Reporting, the 21st Century Global Economy and Intangibles
    • The Importance of Reputation in the New Economy
    • Developing a Corporate Reputation Index
      • Case Studies of Similar Aggregate Indices
      • Components of the Corporate Reputation Index
        • Products
        • Employees
        • External Relationships
        • Innovation and Value Creation
        • Financial Strengths and Viability
        • Strategy
        • Culture
        • Intangible Liabilities
    • Assigning Values to the Index to Develop an Aggregate Measure of Corporate Reputation
    • The Reputation Index as an Output of Auditing Corporate Reputation
    • Research Questions for Future Empirical Investigation
    • Declaration
  • References

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